Kissmetrics Populations lets you track key segments of your user base. In just a few steps, you can track user activity, marketing performance, and product engagement. And now we’re making it even better. With our latest iteration, you can connect a Population to a Facebook Custom Audience for even greater targeting and tracking in Kissmetrics. […]
Announcing the Newest Kissmetrics Connection: Facebook Audiences Read More »
Podcasting ad revenues are expected to jump 85 percent this year compared to last, from $119 million to $220 million. But that estimate by the Interactive Advertising Bureau (IAB) assumes that advertisers are fairly happy with how the podcasts, ads and audiences are measured. In further support of that aim, the IAB has released the
IAB releases its newest Podcast Measurement Guidelines Read More »
Last week, celebrity chef Mario Batali emerged as one of the latest in a long list of powerful men accused of sexual misconduct in the workplace. Soon thereafter, ABC fired Batali from The Chew, the daytime show he’s co-hosted since 2011. But Batali’s latest attempt at an apology simply added insult to injury. According to CNN,
Why Mario Batali’s Newest Apology Is an Epic Fail (and What You Can Learn From It) Read More »
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Search Engine Land and Marketing Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed
Apple search ads, Google’s newest search features & latest carousel test Read More »
Twenty-five years ago, the internet was still in the hands of a group of optimistic techies. Early adopters were aware of its powerful potential, but few could have predicted its ubiquitous place in our society today. While technology has simplified modern life, most of us share a collective addiction to our devices. We have all
Is Tech the New Tobacco? Why We Should All Pay Attention to Our Newest Addiction Read More »
Like just about everything else, the world of B2B sales is being transformed by an influx of millennial buyers. That means if your business’s sales and marketing tactics are tailored for boomers or Gen X, it’s time to rethink your approach. The Millennials are Here, a recent report on generational differences in B2B buying, offers
How to Market to the Newest B2B Buyer: The Millennial Buyer Read More »
The advent of today’s new intelligent services (Google Assistant/Home, Cortana, Siri and others) has created an accelerated curve. Google, Bing, Apple, Yahoo, Amazon and other increasingly intelligent services are driving a good deal of change, with more expected in the future. This evolution needn’t be scary for search-engine optimization (SEO) managers, brand managers, social media managers
5 Skills You Need to Succeed at the the Newest Marketing Role Read More »
WILKES-BARRE — Kris Jones likes to refer to himself as a “serial entrepreneur,” and this week his latest venture received national acclaim. Jones, 41, of Jackson Township, recently appeared on “Planet of the Apps” — Apple’s first original programming — and he and his business partner, Damon Wayans Jr., walked away with $1.5 million in
‘Serial entrepreneur’ Kris Jones embarks on newest venture Read More »
