The quest of marketers to find the best converting strategy, or the tactic that yields the highest ROI, never ends. We’ve been told over and over that content is king, social media is a must, and email is still very much in. So we asked digital marketers involved with e-commerce businesses about their experience with […]
E-Commerce Email Newsletters: Rules for Effective Campaigns Read More »
Which college graduation anniversary does this year mark? Your 5th, 10th, 20th, or more? Don’t worry, I won’t make you answer. The truth is: The answer doesn’t really matter. What does matter is that marketing and technology are advancing faster than ever. The demand to continue learning and growing never lets up as you work
5 Powerful Newsletters That Teach More Than a College Degree Read More »
It’s no secret that sending personalized emails is the best way to ensure the right content gets delivered to the people who want it most. It’s also no secret that the best way to do so is by sending targeted emails with contextual content to specific subscriber segments. Targeted emails can drive up to 77
Segment with Tags and Send Broadcast Newsletters to Tagged Segments Read More »
Email Newsletters: How To Build Reader Relationships Are your email newsletters stuffed with bland filler? Even worse, do your newsletters cause readers to scroll by or unsubscribe before your content has a chance to dazzle them? While your website and blog are the heart of your owned media, your email is the blood system that
Why You Need Email Newsletters To Crush Your Marketing Read More »
Though a person receives an average of 88 emails a day, email is still widely regarded as one of the most effective marketing tools at our disposal. The average open rate for marketing email across all industries is around 24% and the average click-through rate is around 4% (or 11% of opened emails). Using those statistics,
How to Write Email Newsletters People Open & Act On Read More »
