October 8th, 2019 Marketing Erica Perry In a digital era where time and attention are critical investments, it’s more important than ever to take a hard look at how consumers are spending their time, why and who they’re choosing to spend it with, and the best ways to harness our influence to tailor opportunities in […]
Why Messaging and AR Are The Next-Level Ad Options Your Brand Shouldn’t Overlook Read More »
It’s the frosty time of year when hot takes start flying. What new goodies will 2019 will bring for marketers? On this end, I am resolved to ditch high cost leads on Search (to the best of my ability) and discontinue spending budgets on “good enough” social ad audiences. Personally, I have already declared 2019
How do you turn a one-time customer into a loyal brand advocate? What’s the difference between a consumer who buys a plane ticket from whichever airline is running a deal that day and the one who always flies, for example, with JetBlue? Why should brands pay attention to how customer experience leaders like Apple and
July 10, 2017 Are you rocking that B2B advertising? How about B2C? No matter what area you’re targeting, we’ve seen mobile searches leapfrog over desktop and tablet. What does this mean? It means you need a killer strategy for your mobile marketing in order to take advantage of all of those mobile searches. In
Capitalize on the Mobile Movement with Next-Level Strategies Read More »
