How to Write Better Ad Copy Using Reviews + Ngrams

Wanna skip right to the tools? Check em’ out here.  Recently, at Mozcon I presented a session on how to scrape reviews and run word clouds or Ngram analyzers. This was part of a larger presentation on understanding the “why” or the intent behind the searcher. I recommended scraping reviews from Amazon using the tools […]

How to Write Better Ad Copy Using Reviews + Ngrams Read More »