Nicer

Buyer Personas: Nicer than Stereotypes?

We have soccer moms – married women who live in the suburbs and are best known for transporting their children to and from sports practices and other activities. We have NASCAR dads – blue-collar, middle-aged Caucasian men who graduated from high school and like watching stock car racing. And don’t forget the millennials – young […]

Buyer Personas: Nicer than Stereotypes? Read More »

Are Personas Just a Nicer Word for Stereotypes?

We have soccer moms – married women who live in the suburbs and are best known for transporting their children to and from sports practices and other activities. We have NASCAR dads – blue-collar, middle-aged Caucasian men who graduated from high school and like watching stock car racing. And don’t forget the millennials – young

Are Personas Just a Nicer Word for Stereotypes? Read More »

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