Nielsen

Nielsen names new CEO of Nielsen Global Connect and new CFO for the company

Nielsen names new CEO of Nielsen Global Connect and new CFO for the company

SEO BLOG /

Share this Reading time: 2 mins Nielsen Holdings plc has just announced two strategic hires to support its plan to create two separate publicly traded companies later in the year. David Rawlinson, Chief Executive Officer of Nielsen Global Connect David Rawlinson, President of the Global Online Business at Grainger, will become the Chief Executive Officer […]

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Nielsen Annual Marketing Report: The Age of Dissonance

Nielsen Annual Marketing Report: The Age of Dissonance

SEO BLOG /

Request Download Nielsen Annual Marketing Report: The Age of Dissonance Digital has made the customer journey more complex. With new metrics, platforms and tools, measuring that journey is even more difficult.  While digital channels continue to gain ground, the ambivalence isn’t gone. Many marketers feel they don’t have the right tools to measure and compare

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ESL and Dreamhack team up with Nielsen for better esports tracking

category-/Games/Computer & Video Games, DreamHack, ESL, Esports, Games, PC Gaming, Technology NEWS /

Two of the biggest esports organizers in the world, ESL and Dreamhack, announced today that they are entering into a “comprehensive epsort measurement agreement” with Nielsen, the data-tracking firm. “The agreement will further advance research standards in esports and provide greater confidence to brands and properties that are considering making investments in the esports industry,”

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New Nielsen service offers podcast audience insights for advertising

SEO BLOG /

Marketing research firm Nielsen has launched a service to provide podcasting networks with insights on their audiences such as genre preferences and purchasing habits. The data comes from Nielsen’s biannual podcast survey of 30,000 respondents. How it works. Networks can subscribe to the new Nielsen Podcast Listener Buying Power Service to have their podcasts included

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Addressable TV gets a boost as Nielsen buys Sorensen Media

A-Post to MarTech Today, Channel: Display Advertising, Display Advertising, video /

Nielsen announced Thursday that it will acquire Sorensen Media as a step toward providing an end-to-end addressable TV ad delivery solution. The global analytics company also unveiled its Advanced Video Advertising Group, a “technology, product and commercial initiative” focused on the expansion and innovation of addressable TV advertising. Nielsen plans to combine Sorensen Media’s addressable

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Interview with CEO of EBTH, Andy Nielsen

Expert Interviews, leadership, leadership advice, leadership beliefs, leadership best practices, Leadership Development /

Your house is full of stuff that you want to sell, but it’s difficult. CNBC writer Beth Corsentino explains, “Estate sales can be an adventure for buyers, but for homeowners, they can be time-consuming, awkward and emotional. Most people shudder at the idea of strangers traipsing through their home, touching everything and haggling over each

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Nielsen Catalina now targets ads using purchase data on Connected TV and OTT

A-From MTT, Channel: Martech: Advertising, Channel: Martech: Marketing, Display Advertising, Programmatic Advertising & Media Buying /

From the NCS web site A joint effort between audience measurement firm Nielsen and loyalty card/coupon data firm Catalina, Nielsen Catalina Solutions (NCS), is now providing purchase-based ad targeting for connected TV and Over-the-Top (OTT) TV. Previously, NCS’ Advanced TV Suite used purchase data to develop targeted audience segments of anonymized households for linear TV

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Nielsen links up with J.D. Power to create a new Auto Cloud

A-From MTT, Channel: Martech: Analytics & Data, Marketing Tools, Marketing Tools: Analytics /

Audience measurement firm Nielsen has announced the launch of an Auto Cloud that is integrated with the car sales data held by research firm J.D. Power. This is the first time that J.D. Power’s data is being made available for advertising and measurement. This exclusive combination, the companies said, will let auto advertisers segment and

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Market Research – What Makes Buyers Tick: Dr. Carl Marci of Nielsen Consumer Neuroscience on Marketing Smarts [Podcast] : Marketing Podcast

customer behavior, customer relationships, market research, SEO BLOG /

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! What if you could understand how your audience is responding to an ad while they’re still watching it? Or whether your packaging is turning people off in the supermarket aisle? It turns out, you can learn all that and much

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