It wasn’t too long ago that developing and launching a truly breakthrough product was largely dependent on a company’s size and brand stature. Yes, there were exceptions, but they were just that—exceptions. Today, amid widespread information access and connectivity, the scales have tipped, and while massive scale and big budgets remain valuable in launching breakthrough […]
Nielsen’s Top 25 Breakthrough Innovations of 2019 Read More »
IPG Mediabrands is the first agency client to subscribe to Nielsen’s Podcast Listener Buying Power service, Nielsen announced on Wednesday. The license grants IPG Mediabrand companies Universal McCann, Initiative, ID Media, Cadreon, Brand Programming Network, Orion, MAGNA and Healix access to Nielsen’s podcast audience insights. What Nielsen’s service does. The Podcast Listener Buying Power Service,
Nielsen, an advertising measurement and analytics company, is integrating OpenSlate’s digital ad technology into its Digital Ad Ratings solution. OpenSlate’s technology is designed to measure content quality and assess “brand suitability” across digital video platforms. Why we should care Brand safety issues on programmatic video ad platforms have long been an industry-wide concern, with CMOs
Nielsen’s OpenSlate integration adds brand safety measurement for video advertisers Read More »
