Nike has created an amazing store in New York City that truly integrates the digital experience with physical retail. The worlds of physical and digital are not really separated for consumers the way we may have thought says Heidi O’Neil, the President Nike Direct. Clearly, brick and mortar retail is not dead, it’s just changing […]
Nike Makes the Integration of Digital and Physical Retail a Reality Read More »
Heading into the holiday shopping season, Jet.com has launched dedicated brand “stores” for Nike and Bonobos on its site. Why you should care This fall, Walmart-owned Jet.com launched a website update aimed at catering to the urban shoppers it says make up the bulk of its customer base. As part of this effort, the company
Jet.com lures Nike and Bonobos, launches custom brand ‘shops’ on the marketplace Read More »
Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search
Marketing Day: Is Nike stupid or shrewd, Facebook use down, Martech growth & more Read More »
The brand marketing campaign that defined Nike Consumer brand marketing is easily one of the hardest challenges for a brand of any type. This needs to be effective and resonating for your potential customers to purchase from you. The sports giant that took its name from the Greek Goddess of victory, Nike (Pronounced /ˈnaɪki/), managed to be
How Nike changed the consumer brand marketing universe Read More »
Like most great CEOs, Mark Parker sought the counsel of some wise mentors when he first took the helm at Nike. One of those mentors happened to be Steve Jobs, who shared the following piece of advice: “Nike makes some of the best products in the world. Products that you lust after. But you also
How to Innovate to Keep Brands Fresh: Lessons From Nike Read More »
For thirty years, Nike has been a giant in shoes and apparel. They are experts in marketing, innovation, messaging and understanding their customers–one of the best examples on how to run a company anywhere in the world. Even right now, they’re unveiling new NBA jerseys and stealing headlines. Because even if you love or (in most
How a Fearless Startup is Taking on Under Armour and Nike Read More »
Overview Nike: Engaging customers across multiple channels is part of a series of brand strategy briefings examining the marketing strategies and tactics of the most popular and searched for brands. As part of this series, Econsultancy curates a selection of brand case studies and stories to help you improve your modern marketing efforts. Nike has
Nike: Engaging customers across multiple channels Read More »
On March 7th, to much brouhaha, Nike became the first major brand to launch a sporting hijab for Muslim women athletes. It caused a stir. But should it have? Nike founders Phil Knight and Bill Bowerman first named their athletic startup Blue Ribbon Sports. Blue Ribbon is a good name for a running shoe company.
Nike Just Took the Biggest Risk in Its History. Here’s Why It Will Pay Off Read More »
