With over 1.15K stores globally, 76.7K employees, and $39.12 billion in yearly revenue, it’s safe to say that Nike is at the top of the game right now. What is it like to be the largest sneaker maker who keeps sales surging as the global economy slows? I’ve spent three wonderful days rambling around Nike’s website […]
What We Can Learn from Nike’s $39B Marketing Strategy Read More »
Nike Nike’s newest shoe is a modern take on a the classic Huarache sneaker with laces that can be controlled by Apple’s Siri. The Nike Adapt Huarache, which the company announced on Thursday, uses FitAdapt self-lacing technology that is paired with Apple’s Siri to tighten or loosen your laces. You can use either your Apple
Nike’s New Adapt Huarache Shoe Has Laces Controlled by Siri Read More »
Nike has unveiled a new pair of smart shoes that feature connectivity with the Apple Watch and Siri. The Adapt Huarache takes its namesake from the company’s popular 1991 Huarache line of shoes. Beyond sporting a contemporary, virtually branding-free design, the shoes also sport the Nike FitAdapt lacing system. Using a midfoot motor, this technology
Nike’s Huarache smart shoes feature Apple Watch and Siri controls Read More »
This post is part of our Instagram Marketing Strategy series. The series provides you with actionable insights and lessons on how businesses are using Instagram. Next up, Wes Warfield from Nike shares how it handles engagement on Instagram. Chances are you’ve come across Nike on Instagram at one point or another. With more than 83
Nike’s Secret to Success on Instagram: Building an Engaged Community Read More »
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Two weeks after Nike’s campaign featuring Colin Kaepernick debuted, the company’s online sales had risen a whopping 31 percent and its stock had climbed more than 6 percent to an all-time high. With Kaepernick, Nike clearly tapped into something powerful—but it didn’t come without risk. Immediately after the ad debuted, it was widely reported that
Here’s why Nike’s Colin Kaepernick gamble wouldn’t work for Under Armour Read More »
Nike’s latest flagship store has arrived on New York’s Fifth Avenue, and with it comes a glimpse into the future of retail. An oft-trotted expression maybe, but the ‘Nike House of Innovation 000’ (its official title) is deserving. The sheer size is audacious, 68,000 square feet, especially given that it is essentially ‘Nike ID’ (the
Nike’s new NYC store raises the bar for customized shopping experiences Read More »
Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search
Marketing Day: Facebook Stories ads debut, Nike’s sales jump, SMX East tickets & more Read More »
Many marketing pundits and talking heads are now asking whether Nike’s “Just Do It” anniversary deal with NFL quarterback-turned-activist Colin Kaepernick is one of the stupidest marketing decisions ever. Is Nike crazy — or crazy like a fox? Given the protests and counter-protests that have surrounded other brands taking political or value-based stands since the 2016
Is Nike’s Colin Kaepernick ‘Just Do It’ deal really stupid – or incredibly shrewd? Read More »
At this year’s F8 conference earlier this month, Facebook announced that brands can now use its Camera Effects Platform to employ augmented reality (AR) with Messenger bots. Four brands — Kia, Nike, Sephora and ASUS — participated in a closed beta to incorporate this added capability. Kia showed off its Stinger car, Sephora enabled virtual
Why Nike’s AR experiment for Facebook Messenger was a hit with its customers Read More »
