Brand Versus Non-Brand Goals in PPC Campaigns
Many of my clients have questions about their PPC program goals.Should they only set goals that are directly related.
nonbrand
Making the case for more non-brand funding in paid search
When you’ve worked in paid search for as long as I have, you’ve undoubtedly received emails from your clients.
How To Increase Non-Brand PPC Profits by 650%
February 8, 2018The ultimate goal of most companies is to grow. How do we grow our brands? We increase.
In Bing Ads , Channel: SEM , Google , Google: AdWords , SEO BLOG , Stats , Stats: General , Yahoo: Gemini
Google paid search spend up 23% in Q2, thanks to non-brand text & shopping ads
In the US, Google saw second-quarter search ad spend grow around 20 percent from the same period last year,.