Many of my clients have questions about their PPC program goals. Should they only set goals that are directly related to leads and sales? Or should they also set goals that are related to brand building? And if they’re doing well with leads and sales, wouldn’t it make sense to put all of their focus […]
When you’ve worked in paid search for as long as I have, you’ve undoubtedly received emails from your clients that all go a little something like the one given below. Hi [insert your name here], Revenue is looking a little lighter than usual this month versus last year. What can we do to close the
Making the case for more non-brand funding in paid search Read More »
February 8, 2018 The ultimate goal of most companies is to grow. How do we grow our brands? We increase the profitability of the company and strategically reinvest those profits into the company. That means our #1 question as digital marketers should be, “How do I increase the profitability of our PPC campaigns?” We often forget
In the US, Google saw second-quarter search ad spend grow around 20 percent from the same period last year, in keeping with what we’ve observed in previous quarters. Meanwhile, Bing and Yahoo recovered from Q1, and shopping ads on all engines have begun to account for still more click share among retailers. Those are among
Google paid search spend up 23% in Q2, thanks to non-brand text & shopping ads Read More »
