NonObvious

6 Non-Obvious Ways Facebook Can Fix Its Privacy Problem and Make Money Without Selling Your Data

Facebook has been reeling ever since the Cambridge Analytica scandal. The company’s breach of trust has sparked loads of questions about how it protects user information. At this point, the future of the platform hinges on whether it can regain trust. Otherwise, the social media giant might face the ultimate consequence of more users abandoning the platform. To do so, […]

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How to Use Non-Obvious Thinking to Create Better Content

“We’re in the middle of a believability crisis.” On the surface, author Rohit Bhargava’s observation in the keynote talk of CMI’s virtual ContentTECH this year doesn’t bode well for content marketing. After all, to attract and retain an audience, we need people to believe the content we’re creating. But don’t be discouraged by Rohit’s pronouncement.

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3300+ Words Worth of Non-Obvious Marketing Tactics

Shhh! … What follows is something you surely haven’t heard before! In order to truly grow your business you need to: Step #1 Promote it on Facebook. Step #2 Try Google AdWords. Step #3 Build an email list! Step #4 Interact with people through blog comments. Step #5 Post on forums and link back to

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