By Kristin MacLaughlin November 18, 2020 Learn 5 easy steps you can take today to start building your brand identity in your emails, on your landing page, and beyond with AWeber. What does having a “strong brand” mean to you? For some, images of mega corporations like Apple or Starbucks come to mind. Others may […]
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If you are an online business owner, Search Engine Optimization, or SEO, is something you cannot afford to ignore. This is true especially when you consider that a whopping 70-80% of people focus only on organic results when searching online. For a beginner, SEO may seem overwhelming, but fortunately, you can use some simple SEO tricks
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Google introduced the BERT update to its Search ranking system last week. The addition of this new algorithm, designed to better understand what’s important in natural language queries, is a significant change. Google said it impacts 1 in 10 queries. Yet, many SEOs and many of the tracking tools did not notice massive changes in
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Biggest Takeaways You Don’t Want to Miss: I’ve been an online marketing entrepreneur for a long time now. I’ve worked with thousands of students and have gotten pretty darn good at finding patterns. Specifically, patterns in limiting beliefs and mindset blocks that often stop promising entrepreneurs in their tracks. One common struggle I’ve uncovered A
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Imagine working at your content marketing job for a year. In December, you proudly look back on all the great content you and your team produced. And then a knockout punch arrives: Only 35% of your work was used. That’s a common scenario for many B2B marketers. SiriusDecisions reports, “60% to 70% of content produced
One of the best ways to build rapport with local communities and potential customers is to develop a strategy to get noticed in your area’s markets. Getting your name out in nearby business circles can go a long way toward building rapport and opening up new opportunities. Yet, not all strategies are created equal, especially
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When I started pitching our clients’ content to media, I ignored a major component of a successful outreach campaign. I thought it was too formal and unnecessary. Upon reflection, I don’t know how I got along without it. A press pack or media kit sounds simple and obvious for public relations pros pitching media to
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Start working on your LinkedIn profile by improving your headline.photo credit: jack ryan This post is the fourth in a series called “The Baby Boomers’ Guide To LinkedIn.” For part one, click here; part two click here; part three click here. Every career counseling client I worked with seems to have made the same mistake when it comes
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Influencer marketing is growing in popularity, and for good reason. It’s estimated that influencer marketing content yields an ROI that’s 11 times higher than other, traditional forms of digital marketing, according to TapInfluence. If you can get your content in the hands of an influencer, or work with an influencer on a key piece of content,
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In October 2017, Google announced it had updated the way it labeled country services on the mobile web, the Google app for iOS and desktop Search and Maps. From Google: Today, we’ve updated the way we label country services on the mobile web, the Google app for iOS, and desktop Search and Maps. Now the choice
Google changed the way it works, and no one really noticed Read More »
