In the world of email marketing, maintaining a good sender reputation is as crucial as maintaining a good financial credit score for individuals. The reputation that a business builds for itself, takes it a long way and in most cases will save you from being tagged as a spammer/junk by mailbox providers. An easy way […]
Proven Methods to Nurture and Grow Your Email Brand Read More »
People like a little romance when they’re being marketed to. Or better yet, they don’t want to feel like they’re being marketed to at all. Smart personalization transforms marketing from shouting “I’m really great!” to positioning yourself as a helper who understands your customer’s problems. Strategic personalization can increase the efficacy of your marketing dramatically.
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With a history dating back 25 years, the banner display ad is not only the oldest digital advertising platform: it’s also the most valuable — albeit misunderstood. When leveraged correctly and applied within the context of the appropriate metrics, RTB display is a powerful tool that can fuel impactful and profitable digital campaigns through personalization,
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What separates a great in-house creative team from a mediocre one? This articles shares some answers, including insight on nurturing an internal creative team. What makes a great in-house creative agency? This is a deceptively complex question. You might think that the foundational metric for any internal creative team would be, well, creativity, but that’s
10 Traits of a Stellar In-House Creative Team (And How to Nurture Them) Read More »
Saying “thank you” can go a long way. For starters, it’s basic manners you learn at an early age. When someone does something for you, you thank them. But it’s also a crucial inbound marketing strategy. According to research, 68% of customers will leave a company if they don’t think it cares about them. That’s why your
Customer-centric marketing must absolutely deliver one thing: value. Here’s why. A recent report from The Radicati Group reports 124 business emails are sent a day! That number is slightly smaller for consumers, but when you take into account that most consumers juggle a work email address along with their personal address(es), you start to get
Making potential customers happy: How to nurture the best possible leads Read More »
July 30, 2018 When you look at your funnel, what do you see? It might be brimming over the edge with prospects, but do they engage with your brand? What strategies are you using to nurture those leads and help them become a qualified lead and ultimately a customer? Have you exhausted all your resources?
It’s Not Game Over: How Programmatic Can Nurture Lead Gen Wins Read More »
Send the right message, to the right person, at the right time: Automating your campaigns Automated campaigns are the backbone of a successful email marketing strategy; campaigns that are set up within your email system and send automatically based on specific rules. In this blog post, we will cover 5 automated campaigns to consider as
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123 million people Elfed themselves, pasting their faces onto dancing elves to get into the holiday spirit. But here’s the thing… This is the perfect example of a viral branded campaign that doesn’t really work. I was part of the team at OfficeMax that created the campaign, and I’ll be first to tell you—while it
Being the head of a digital marketing team is not an easy job.This type of work requires a lot of creativity and outside-of-the-box thinking. But with volumes and volumes of small tasks to conduct, it’s not easy to keep your team open to creative inspiration. Regardless of the creative aspect of this work, if they aren’t
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