Leads — they drive business forward. We advertise, blog, curate social accounts, use social networks and directly pay for leads because they are a means to profitable ends. Then why does collecting leads often create more questions than it answers? In my more than 25 years in marketing, I’ve come across countless people who struggle […]
Converting a prospect into a customer is a process. It can take time and multiple touch points. Prospects that are email subscribers are at various stages in their lifecycle with your brand. Some may not be looking to purchase. Some may be researching and gathering information. Others are ready to buy now. Designing an email
Nurture Email Subscribers to Drive Downstream Conversions Read More »
Advertisers selling a product or service on the web try to predict every possible scenario so that is can be manipulated to increase odds that you will buy. From awareness about the offer through ads to actual purchase, or “conversion,” every step of the buying cycle is meticulously analyzed to achieve better results changing “visitors”
How Website Trust Seals Nurture Bad Browsing Habits Read More »
Many marketers understand the power of implementing automated drip campaigns to turn leads into customers by moving them through the sales cycle. Truly successful marketers know the best bang for your marketing buck comes from using drip campaigns to nurture existing customers. Why? Smart marketers know that it’s easier and more cost effective to sell
How to Use Drip Campaigns to Nurture Existing Customers Read More »
