As companies adopt inbound marketing as a way to generate more leads, the importance of having an effective lead nurturing strategy becomes very clear. In most cases only a relatively small percentage of your inbound leads will be ready to make an immediate purchase, leaving upwards of 90% of your inbound leads on the table. […]
7 Amazingly Effective Lead Nurturing Tactics Read More »
So, you know you should be using email marketing, but maybe you aren’t sure how to get the most out of it. Nurturing leads through email isn’t always an intuitive process, and a lot of businesses make avoidable mistakes that reduce the impact of their outreach. So what’s the secret to effective email nurturing? As
The Complete Guide to Nurturing Leads with Email Marketing Read More »
If you thought email marketing was dead, think again. Even though many of us complain about it, the truth is we all love email. So much in fact, that we sent and received a total of 281 billion emails per day in 2018. And by 2022, that number’s expected to reach 333 billion. For marketing
The Role of Email Marketing in Real Estate Lead Nurturing Read More »
What sets apart winning teams? When it comes to professional sports, it is not just the star players or superior coaches that ensure a team will win. Of course, these people can increase the likelihood of victory, but what matters is a unified group of people that is striving towards the same goal. Truly great
How Sales-Marketing Alignment Results in Better Lead Nurturing Read More »
Businesses have begun using advanced business texting tools to send messages through channels like SMS and Facebook Messenger, ultimately bridging the gap between getting leads and engaging with them. It has become increasingly easy to acquire leads through online marketing channels, particularly social media channels like Facebook and SEM channels like AdWords. Facebook is an
The secret to successful lead nurturing after internet marketing campaigns Read More »
Software-as-a-Service (SaaS) marketers are among the world’s most talented. They need to be. The pressure to acquire and retain users is high—to put it mildly. And when you’re a funded startup with investor pressure, as many are, this need to grow and sustain velocity can be yet more acute. After all, SaaS has a unique
Lead Nurturing vs. Direct Signups Read More »
If you’re using an adaptive marketing platform, like Act-On, you can take advantage of the latest technologies, such as machine learning and artificial intelligence, that can automatically segment, lead score, assign content, and predictively send your emails. What to consider when creating a lead nurturing automated program What we’ve found at Act-On as best practices
This Is Why Implementing a Lead Nurturing Program Is So Important Read More »
A lead nurturing strategy is a powerful tool that helps to increase the effectiveness of marketing campaigns by leading the target audience to the buying stage. Providing relevant content at the right time is the basis for successful lead nurturing. In this post, we’ll go through these 7 best practices that every marketer should make
How to Write Lead Nurturing Content: 7 Proven Tactics Read More »
Free-Photos / Pixabay The term “nurture program” can have different meanings to people across, and even within, organizations. While some marketers may use the term to refer to a series of “drip” emails that a group of leads receive in a row, it can also be used to describe a perpetual engine serving up relevant
Lead Nurturing Program Strategy Tips Read More »
When it comes to completing tasks, sometimes we just need a little help. So many movies from just a couple of decades ago depict our fascination with technology that can do things for us. Total Recall (1990) featured a self-driving car. Electric Dreams (1984) portrayed a smart home. As far back as 1962, The Jetsons relied on a
4 Ways to Use Automation with Account-Based Marketing for Better Lead Nurturing Read More »
