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Know about Advertising Software Market growth in New Research and Know about its Top growing factors by Key Companies like Criteo, MediaMath, AppNexus, AdRoll, dataxu, Centro, Google, Adobe, Oath, Rubicon Project, PubMatic

The global Advertising Software market report has newly published by The Research Insights to its extensive database. It has been compiled with primary and secondary research methods. This research report offers a comprehensive analysis of different global business attributes such as Advertising Software. Furthermore, this massive data of global Advertising Software market has been analyzed […]

Know about Advertising Software Market growth in New Research and Know about its Top growing factors by Key Companies like Criteo, MediaMath, AppNexus, AdRoll, dataxu, Centro, Google, Adobe, Oath, Rubicon Project, PubMatic Read More »

Nat Geo and Verizon’s Oath programmatically place ads in VR for ‘Mars’ series

A-From MTT, Augmented & Virtual Reality, Channel: Martech: Advertising / Good To SEO

Ads inside virtual reality (VR) environments have taken another step toward becoming commonplace, with the recent announcement that Oath and National Geographic have partnered to programmatically deliver VR ads for season 2 of Nat Geo’s “Mars” docudrama TV series. The series, produced by the legendary team of director Ron Howard and producer Brian Grazer, shows

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Oath combines its ad tech assets under new Oath Ad Platforms brand

A-From MTT, Aol, Channel: Display Advertising, Display Advertising, Programmatic Advertising & Media Buying, tumblr, Yahoo, Yahoo Gemini / Good To SEO

Verizon-owned Oath has unified its ad tech stack under the new brand name Oath Ad Platforms. The effort has been underway for more than a year and follows Google and Amazon’s ad tech stack consolidations in recent months. Oath Ad Platforms for marketers rolls up technology gained from several acquisitions: BrightRoll, One by AOL and

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