That’s not the only way we experience the world, and until relatively recently, it wasn’t even the dominant one. The sun rose this morning. You don’t have to agree with me, but a stranger to our disagreement would confirm that it happened. Objective reality is measured. It’s not based on talking points. It’s repeatable and […]
Most B2B marketers expect their firms’ 2020 marketing spend to be roughly the same as it was in 2019, according to recent research from Sagefrog. The report was based on data from a survey of 110 marketers who work for firms in a wide range of different B2B verticals. Some 56% of respondents say they
B2B Marketers’ 2020 Plans: Spend, Objective, Strategy Trends Read More »
Facebook Ad objectives are the backbone of any Facebook campaign: the objective controls your bidding options, your ad unit options, and, the way your campaigns are optimized. There are 13 campaign objectives to choose from but not much supporting content to help make that selection. Because of this, getting started with Facebook can be a
How to Choose the Right Facebook Ad Objective for Your Goals Read More »
Chart of the Week: 55% of marketing influencers believe that improving decision making is the primary objective for a marketing data dashboard A marketing data dashboard is a helpful tool that can allow marketers to visualize KPIs relating to the impact of their marketing efforts. It can help KPIs be easily and immediately understood, making
Improving decision making is main objective of marketing data dashboards Read More »
Marketing is a vast, often turbulent topic. It becomes even more daunting when you take out the analytical aspects and toss in words like “creative.” Nevertheless, creative marketing campaigns are the crux of your success. Without them, you lack the means to reach and engage with your audience. What is creative marketing, though? How should
If you’ve ever run a video ad campaign on Facebook, you know that you have to choose an objective. Sounds easy enough, right? You just choose one, upload your video, and it’s all systems go. But how do you know that you’re using the correct objective? And what happens if you use the wrong one?
Why It’s Crucial to Choose the Right Objective for Your Facebook Video Ad Read More »
Chart of the Week: 64% see increasing leads for their business as being the primary objective for their marketing strategy When it comes to marketing strategy goals, increasing the number of leads or sales prospects is the primary goal for the majority of marketers. According to new research from Ascend2, 45% of marketing influencers believe
Increasing sales prospects is main objective for marketing strategies Read More »
The most important part of analyzing data is to define an objective. This is often overlooked. Analysts tend to drill down for insights without really knowing what they are looking for. Dashboards can show metrics without explaining what they mean. In this post, I’ll explain how to get the most from analyzing data, such as
Ah yes, LinkedIn is finally taking the steps to align more with Facebook and is making our lives easier with their new objective-based campaign creation tool. This is something that all of us paid social lovers have been waiting for, so we’re excited to try it out! This rolled out on November 14th. What
Objective Based Advertising: LinkedIn’s New Campaign Creation Tool Read More »
Imagine if one day your blog just disappeared. It’s a terrifying thought, right? You put all that work into writing amazing content and developing an audience. The last thing you want is for it all to go up in a puff of smoke because of some technical issue or hacker. But if you don’t back
6 Best WordPress Backup Plugins Compared (100% Objective) • Smart Blogger Read More »
