objective

How to Choose the Right Facebook Ad Objective for Your Goals

Facebook Ad objectives are the backbone of any Facebook campaign: the objective controls your bidding options, your ad unit options, and, the way your campaigns are optimized. There are 13 campaign objectives to choose from but not much supporting content to help make that selection. Because of this, getting started with Facebook can be a …

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Improving decision making is main objective of marketing data dashboards

Chart of the Week: 55% of marketing influencers believe that improving decision making is the primary objective for a marketing data dashboard A marketing data dashboard is a helpful tool that can allow marketers to visualize KPIs relating to the impact of their marketing efforts. It can help KPIs be easily and immediately understood, making …

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Why It’s Crucial to Choose the Right Objective for Your Facebook Video Ad

If you’ve ever run a video ad campaign on Facebook, you know that you have to choose an objective. Sounds easy enough, right? You just choose one, upload your video, and it’s all systems go. But how do you know that you’re using the correct objective? And what happens if you use the wrong one? …

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Increasing sales prospects is main objective for marketing strategies

Chart of the Week: 64% see increasing leads for their business as being the primary objective for their marketing strategy When it comes to marketing strategy goals, increasing the number of leads or sales prospects is the primary goal for the majority of marketers. According to new research from Ascend2, 45% of marketing influencers believe …

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