In the content marketing industry, setting objectives can be a double-edged sword. On the one hand, constantly raising the bar can incentivize your team to sustain your growth rate over long periods of time. But on the other hand, it can also incentivize your team to prioritize your company’s needs over your customers’ needs.
How to Set & Achieve Marketing Objectives in 2019 Read More »
A sales incentive program – like every business initiative – is an orchestra of strategy, creativity, and process, all harmonizing together to align a system with an overall set of goals. Usually, in channel sales programs, these goals are fairly clear cut. Chiefly: make more indirect sales. To get there, it’s key to consider the
Setting Smart Objectives in Channel Partner Incentive Programs Read More »
LinkedIn has published a new guide on how to make best use of its objective-based marketing ad approach. Source link
LinkedIn Provides New Tips on Choosing Ad Campaign Objectives Read More »
Yesterday, LinkedIn announced three new ad objectives as options in Campaign Manager: brand awareness, website conversions and job applicants. Source link
LinkedIn Upgrades Campaign Manager With 3 New Objectives Read More »
When it’s time for execution, brand marketers and agencies need to be on the same page about what defines success. Here are three ways they can ensure precision control and usage of the right data to accomplish brand goals. Brands and their agencies often have healthy disagreements about strategy. As a brand marketer, you might
Align your digital marketing partnerships to achieve growth objectives Read More »
As promised in my previous post, I am back with part two on how to leverage Facebook objectives to create a cross-funnel campaign strategy. If you didn’t have the chance to catch part one, here are the main points you need to know: Facebook offers three campaign objective options for advertisers: awareness, consideration, and conversion.
6 Steps to Create a Full-Funnel Advertising Strategy with Facebook Objectives Read More »
Often, Facebook advertisers put so much focus on their creative, message, and targeting, that they overlook their settings. While, yes, creative may be the most important part of your advertising strategy on Facebook, it won’t drive the results you’re looking for if you don’t implement the proper objectives and settings for your campaign. Put it
Facebook Objectives: What Every Advertiser Needs to Know Read More »
iStock by Getty Images When you’re just starting out and have no brand name yet, creating media buzz can be challenging. After all, you’re competing with not only a plethora of startups but other small businesses and large companies that are already established and have a strong following. You can view this as a disadvantage,
Key Objectives Your Small Business Should Focus On Read More »
Last year, Facebook began letting a select number of advertisers run ads in Marketplace, the site’s online shopping platform where users can buy and sell items locally. Without making a formal announcement, Facebook opened the ability to run ads in Marketplace to all US advertisers in January and expanded it to Canada in May. This
Facebook expanding Marketplace ads to more countries & campaign objectives Read More »
Why new artificial intelligence matters for business, from global trend to maximizing marketing and operations spend AI has progressed quite away from its early beginnings, and its prevalence in modern business models has increased exponentially. Yet, despite this, our relationship with AI has been a tumultuous one, with ‘automation’ becoming something of a dirty word
How AI can help you meet your business objectives Read More »
