Objectives

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How to Set & Achieve Marketing Objectives in 2019

In the content marketing industry, setting objectives can be a double-edged sword. On the one hand, constantly raising the bar can incentivize your team to sustain your growth rate over long periods of time. But on the other hand, it can also incentivize your team to prioritize your company’s needs over your customers’ needs.

Setting Smart Objectives in Channel Partner Incentive Programs

A sales incentive program – like every business initiative – is an orchestra of strategy, creativity, and process, all harmonizing together to align a system with an overall set of goals. Usually, in channel sales programs, these goals are fairly clear cut. Chiefly: make more indirect sales. To get there, it’s key to consider the …

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Align your digital marketing partnerships to achieve growth objectives

When it’s time for execution, brand marketers and agencies need to be on the same page about what defines success. Here are three ways they can ensure precision control and usage of the right data to accomplish brand goals.  Brands and their agencies often have healthy disagreements about strategy. As a brand marketer, you might …

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6 Steps to Create a Full-Funnel Advertising Strategy with Facebook Objectives

As promised in my previous post, I am back with part two on how to leverage Facebook objectives to create a cross-funnel campaign strategy. If you didn’t have the chance to catch part one, here are the main points you need to know: Facebook offers three campaign objective options for advertisers: awareness, consideration, and conversion. …

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