Obsession

IT Structures Are Evolving To Support Automation, Digital, And Customer Obsession

IT Structures Are Evolving To Support Automation, Digital, And Customer Obsession

In discussions with business executives over the last 12 months, Forrester has recognized that there is a concern that IT, or the delivery of IT services, is hindering rather than enabling business transformations. Discussions often lead to the focus of operating models, whether they should be focused on revenue or cost and efficiencies. Forrester’s research …

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'Intent’ should be every marketer’s #1 obsession

‘Intent’ should be every marketer’s #1 obsession

Google’s ranking algorithm might remain a mystery, but it’s always surprising to me that all marketers don’t rally around the same important concept as the most crucial of all: intent. By “intent,” I mean both user intent and what I call “creation intent.” That is, we should always be focused on what people are looking …

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Some Investors Are Fed Up With AT&T’s Costly Obsession With Merger Mania

from the growth-for-growth’s-sake dept This wasn’t how it was supposed to go for AT&T. In AT&T executives’ heads, the 2015, $67 billion acquisition of DirecTV and the 2018 $86 billion acquisition of Time Warner were supposed to be the cornerstones of the company’s efforts to dominate video and online video advertising. Instead, the megadeals made …

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