Like most marketing directors, I have worn several hats over the years. When my career began shifting from traditional marketing toward digital, one of my earliest hats was that of “the SEO guy.” In the early days of search, black hat search engine optimization (SEO) didn’t exist; we just did what worked, including many tactics […]
How To Rank When Position One Is Obsolete Read More »
So, I don’t know if you’ve ever read the book “How To Win Friends And Influence People” by Dale Carnegie. It’s a great book, and one of the things that it says in the book that I think really stands out is the sweetest sound in peoples’ ears is their own name. People love that.
How Does Making Yourself Obsolete Makes You More Valuable Now? Read More »
It might be time for an iPhone upgrade (Image: Reuters) September is harvest season for Apple fans because it’s generally the month when a new iPhone is released. But it’s also a time of darkness for some unfortunate people whose old phones are rendered totally redundant. On September 10, Apple will unleash a new gadget
Apple iOS 13 and iPhone 11 release date to make millions of phones obsolete Read More »
As more and more information appears in search results—from snippets that answer searchers’ questions to maps and how-to videos—it may seem as if the humble business website is just an afterthought. When prospective customers can get directions to your store from opening a map, click to call your business directly from search results, or see
Are Small Business Websites Obsolete? Read More »
Way back in the Mesozoic Period of IT (about 1989) I had a boss who, while clenching a lit cigar between his teeth (yes, there was that back then), uttered these immortal words, “Your job is to automate yourself out of a job.” That master of inspirational communications was on to something. He seemed to
Is Our Job to Make Our Job Obsolete? Read More »
Bitcoin is poised to take the financial world by storm. For the best part of 10 years it has existed under or on the fringes of the financial world’s radar. In the last 18 months, that all changed. Just about every news publication on the planet chimed in with their two cents on bitcoin’s future.
How Bitcoin Could Make Credit Cards Obsolete Read More »
Do you think email marketing is so last year? After all, there are so many other options for reaching out to prospects and customers now. You can use mobile marketing, SMS text messaging, Snapchat, livestreams, Instagram Stories—the list is endless. Given all these bright, shiny toys, the concept of sending customers emails may seem as
Is Email Marketing Obsolete? | AllBusiness.com Read More »
This time next year, your business will rank No. 1 in search results! – Every SEO company ever. Why do they all sound the same? Because it’s these magic words that attract new clients. Small-to-medium-sized businesses (and even big players) rarely understand what SEO really implies; what they know are merely statistical results they are
4 Obsolete SEO Tactics That You Shouldn’t Be Using If You Want To Rank Read More »
For more than a decade, the CMO role has been in a state of flux. McKinsey talked about the evolving role of the CMO as far back as 2007. Since that time, there’s been no shortage of experts opining on the changing phenomenon of marketing and, more specifically, the impact these changes have on the
The Role of the CMO: Obsolete or Reinvented? Read More »
Cable TV is on the decline while the number of Amazon Prime subscribers has increased rapidly since last year. One estimate reveals that nearly a quarter of the U.S. population are Amazon Prime subscribers and the numbers are steadily on the rise. However, can it make cable TV obsolete? The Rise of Amazon Amazon Prime
Amazon Prime’s Rapid Growth Could Soon Make Cable TV Obsolete Read More »
