IRI Launches In-Flight Measurement Optimization Solution for Increased Speed in Obtaining Real-Time Campaign Insights
CHICAGO–(BUSINESS WIRE)–Apr 23, 2019–IRI ®, a global leader in innovative solutions and services for consumer, retail and media companies, today announced the launch of the IRI In-Flight Measurement Optimization solution, which seamlessly combines two analysis methodologies to provide CPG manufacturers and retailers with the industry’s earliest, fastest and most accurate real-time, purchase-based insights into ongoing …
