Offer

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Google says it will offer antitrust remedy to EU to avoid further penalties

Channel: Retail, Google: Antitrust, Google: Critics, Google: Legal, Google: Outside US, SEO BLOG /

Google parent Alphabet is preparing to comply with EU regulators’ demand that it no longer “favor its own content” in shopping search results. Google must propose a solution that will offer “equal treatment” to Google’s shopping rivals by Tuesday at midnight. In June, Google received a long-anticipated antitrust fine of EUR 2.4 billion (now $2.9 […]

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‘Larger than usual’ ad fraud on exchanges prompts Google to offer advertiser refunds

A-Post to Search Engine Land, Channel: Display Advertising, Google, Google: Business Issues, Google: Critics, Google: Display Advertising, SEO BLOG /

According to a report in The Wall Street Journal (WSJ), Google is providing refunds to some advertisers that used DoubleClick Bid Manager in conjunction with ads that were placed on sites with fraudulent or invalid traffic: In the past few weeks, Google has informed hundreds of marketers and ad agency partners about the issue with

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Jibe Signs Partnership with ADP Recruitment Process Outsourcing Division to Offer the Jibe Candidate Experience Platform

search engine optimization jobs /

It’s more important than ever for employers to focus on building their brand and telling their story externally through outstanding career sites to attract and recruit top talent. New York, NY (PRWEB) August 21, 2017 Jibe Inc., a leader in candidate experience software, today announced a partnership with ADP® Recruitment Process Outsourcing (RPO) that

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Holiday Email Campaign Performance by Holiday, Offer Type, and Day of Week

SEO BLOG /

Holiday-themed email campaigns from brands tend to have lower open rates and higher conversion rates than non-themed campaigns, according to recent research from Yes Lifecycle Marketing. The report was based on data from 8 billion messages sent by Yes Lifecycle Marketing clients in 4Q16. The researchers examined campaigns that incorporated messaging for nine holidays/special events:

Holiday Email Campaign Performance by Holiday, Offer Type, and Day of Week Read More »

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3 Reasons Why Facebook Groups May Offer New Opportunities for Brands

SEO BLOG /

Facebook has been putting bigger emphasis on Groups of late, even altering their overall mission statement to reflect as much. And there’s good reason for this – Facebook Groups now have more than a billion monthly active users, which is more than Instagram and Snapchat combined. And according to Facebook more than 100 million people are

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An Offer You Cannot Refuse: The Future of Content Marketing from the Godfather of Content

Content, Content Strategy, Movers & Makers, SEO BLOG /

An Offer You Cannot Refuse: The Future of Content Marketing from the Godfather of Content “Leave the gun, take the cannoli.” While this is not a phrase that Joe Pulizzi uses in his content, it is one that we can all associate with him, as he is the undisputed Godfather of content marketing. The words

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On This Flight, The Cabin Crew Didn’t Offer Passengers Any Service (But They Did Eat Their Dinner)

Secrets of the Inspired Traveler, SEO BLOG /

Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. It’s sad when an airline you like goes and does something that makes it sound very unlikable. In this case, the tale revolves around a flight in which the cabin crew only gave the passengers a

On This Flight, The Cabin Crew Didn’t Offer Passengers Any Service (But They Did Eat Their Dinner) Read More »

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