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Passengers couldn’t fly after NHS vaccine passport went offline

Passengers couldn’t fly after NHS vaccine passport went offline

Technology NEWS /

England’s COVID Pass system went offline for hours on Wednesday, causing British travelers to remain stranded at airports. Some passengers couldn’t board their flights, while others suffered delays as both the National Health Service (NHS) website and app experienced issues. Delays and missed flights An NHS system outage lasting approximately four hours left many British […]

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Pinterest taps market research firm IRI to measure offline sales lift

SEO BLOG /

A little over two years ago, Pinterest announced a partnership with IRI, the global market research company, to measure the impact of ad campaigns on in-store sales lift. While it’s apparently taken until now to fully implement, now that the capabilities are in place, advertisers will soon be able to determine which campaigns and creatives

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How to close the Social Media and Offline footfall loop with QR Codes

Social Media /

Social media is easily one of the most massively used strategies that brands and influencers employ to target potential users. Over half of online users in the US have come across an advertisement on social media.  And unlike display advertisements, consumers aren’t miffed about brands or influencers selling their products on social media platforms. In

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How machine learning is transforming retail both online and offline – Econsultancy

AI/Machine learning, customer experience, dynamic content, ecommerce, Personalisation /

From visual search to computer vision, natural language processing to predictive modelling, machine learning underpins all kinds of innovations that are levelling the playing field by giving retailers of all sizes access to the same tools as behemoths like Amazon – and allowing them to develop cutting-edge online and in-store experiences. This in-depth briefing will

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Report: There’s almost no correlation between online and offline consumer conversations

SEO BLOG /

Online and offline consumer conversations are largely separate. That’s the conclusion of a large, recent study from Engagement Labs, which affirms earlier data and analysis by the company, as well as others. Analysis of conversations about 500 brands. Engagement Labs performed what it describes as “a comprehensive analysis, lining up the week-to-week trends for the

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