CPG-focused ad metrics agency NCSolutions (NCS) announced on Thursday the launch of Sales Lift Metrics, a new in-flight campaign optimization service. Driven by AI and machine learning technology, Sales Lift Metrics aims to deliver weekly incremental sales metrics that advertisers can use to inform and enhance campaign outcomes while they’re still active. For programmatic campaigns, […]
Right now, if you try to download the Google search quality raters guidelines PDF, you may be presented with a 404 page not found error. This has happened before where the PDF was removed from the normal location on Google’s servers and was put back a day or so later after Google was made aware
Here is where to download the Google search quality raters guidelines while it’s offline Read More »
RJ Frometa 17 hours ago Other Stuff 34 Views With the rapid growth in the digital world, businesses and entrepreneurs are focusing on the terminology of Online Branding using all social media platforms and resources. But in order to gain retention and
How offline branding plays a crucial role in Google SEO Algorithm? – Read More »
This post is the latest in our “Disrupting Retail” series. It’s our editorial focus for the month of July, including topics like in-store innovation and Amazon’s moves. See the rest of the series here. Four years after its inception, Amazon Prime Day is still picking up steam. More than 70% of shoppers say they plan to
Retailers Leverage Prime Day to Boost Offline Sales Read More »
Location intelligence company NinthDecimal is rolling out what it calls “the industry’s first multi-touch attribution (MTA) solution for foot traffic measurement.” The approach takes a more holistic look at different consumer touchpoints and how they impact offline store visitation. NinthDecimal President David Staas says the company already has “200 customers running live with 500 different
NinthDecimal Introduces Multi-Touch Attribution for Offline Store Visits Read More »
Posted by allen.yesilevich Link building is all about creating strong, reputable relationships online — but what if you took offline strategies and applied it to building your brand online? No matter the size of your company, hosting, speaking at, or attending an event is a valuable tool for bulking up your backlinks while giving your
How to Leverage Offline Events for Link Building Read More »
In today’s internet world most of the people overlook the offline market for their company’s branding. Offline sources are equally important as online marketing for increasing traffic on your website and Search Engine Optimization. A well implemented offline marketing will definitely help you increase your online investment. How Offline Branding affects SEO? Source:unbell.com Google is
This week, the first ever cashierless store opened in the UK: a Sainsbury’s Local supermarket that is experimenting with using the brand’s Scan, Pay & Go smartphone technology instead of tills and cashiers. This is one of the many innovations that have led some experts to speculate that the UK – along with other regions
How mobile payment is changing offline UX – Econsultancy Read More »
Amazon Go has created the most advanced shopping technology. To spare people from time-consuming check-out lanes, shoppers simply download the Amazon Go app, then log in via their Amazon accounts. Once at the Seattle-based store, they need only scan their phone at the entrance, then shop like normal. The brand’s proprietary Just Walk Out technology
4 Technologies Retail Brands Use to Bridge Online and Offline Personalization Read More »
Online and Offline Marketing Services is a business model that drives prospects from online channels to physical stores. Over the years, this idea has evolved with the evolution of the e-commerce industry. Offline marketing is all advertising strategies that are published and published outside the Internet. Offline marketing strategies can be implemented through a variety
