Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “It’s sad as hell that just doing the right thing makes us a special company.” That’s what Andy Sernovitz told me during this week’s episode of Marketing Smarts when I asked him why he said, referring to word-of-mouth marketing, “Marketing […]
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Jonah Berger is an associate professor of marketing at the Wharton School of Business at the University of Pennsylvania. His research has been published in top-tier academic journals, and popular accounts of his work have appeared in the New York Times,
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Peter Shankman is an author, entrepreneur, and speaker, recognized for his expertise in customer service, social media, PR, marketing, and advertising. He founded Help a Reporter Out (HARO), the largest free source repository for journalists in the world, as well as
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Angie Kozleski is global marketing and digital communications manager at Ford Motor Company. We met at the 2015 North American International Auto Show, when Ford sponsored my trip to Detroit for the event. I invited Angie to Marketing Smarts to discuss
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! J T. Ramsay is digital media manager at Ford Motor Company. We met at the 2016 North American International Auto Show, when Ford sponsored my trip to Detroit for the event. I invited J T. to Marketing Smarts to discuss Ford’s
In 2017, influencer marketing successfully made the transition from being considered a passing fad to being allotted a well-deserved place in the modern marketing mix. Interest in the topic increased 90-fold from 2013. The success of influencer marketing lies in being able to break through the noise and content saturation in today’s digital environments by
