Earlier this week we looked at three US retailers who have embarked on investing in their legacy store estate as part of their omni-channel transformations. For those three – Old Navy, Abercrombie & Fitch and Nordstrom – this is built around upgrading what’s been left to age. It’s a rather different challenge at Lands End, […]
In Southeast Asia, Thailand is, in many ways, an ‘in-between’ country. Recent data from Statista shows that Thailand has a much bigger online population (40 million) than neighboring Malaysia (20 million) and Singapore (4 million) but it’s much smaller than nearby Indonesia (147m). And the average amount each Thai person spends online (average revenue per
The state of omnichannel marketing in Thailand – Econsultancy Read More »
For the past decade, most enterprises have focused on scaling and modernizing their martech and digital experience (DX) stacks, pushing ever-richer content and experiences through web content management (WCM) systems, marketing automation/ESP platforms, and CRM environments, among others. This made sense for improving digital customer engagement in those platforms, but also led to serious challenges
From martech silos to an omnichannel stack Read More »
According to recent surveys, Internet users in the Philippines spend more time online than those in any other country. Earlier this year, The Guardian reported that Filipino netizens spent an average of 10 hours and two minutes online every day, nearly 50% longer than the average internet user, globally, who spent 6.5 hours online daily.
Are marketers in the Philippines facing the omnichannel challenge? – Econsultancy Read More »
Let’s do a quick activity. Try to remember all the times you’ve used the internet today. Every Google search, every email you’ve sent and received, every time you pulled up Instagram or scrolled your Facebook or Twitter feed. I’m guessing it’s a lot? And most of your customers are just like you. In every search,
Shares of payment processing company Square (NYSE: SQ) dropped after it reported its first-quarter earnings earlier this month, despite maintaining a torrid growth rate and raising its 2019 full-year revenue guidance. In the company’s first quarter, adjusted revenue rose to $489 million, a 59% increase year over year, and adjusted EBITDA grew to $62 million,
Square Finds “Sweet Spot” With Omnichannel Commerce Read More »
Now is always the time to strengthen your marketing strategy. As numerous new channels and platforms are mushrooming in the digital marketplace, marketers must take an omnichannel approach to drive meaningful interactions with prospects and drive better conversions. Here’s a chart that supports the importance of a cohesive omnichannel approach. This implies that marketers must
The Role of Email Marketing in an Omnichannel Strategy Read More »
Shares of payment processing company Square (NYSE:SQ) dropped after it reported its first-quarter earnings earlier this month, despite maintaining a torrid growth rate and raising its 2019 full-year revenue guidance. In the company’s first quarter, adjusted revenue rose to $489 million, a 59% increase year over year, and adjusted EBITDA grew to $62 million, a 72% increase. Investors
Square Finds “Sweet Spot” With Omnichannel Commerce — The Motley Fool Read More »
Vietnam, with a population just shy of 100 million, is one of the largest countries in Asia and one of the most attractive markets for growing global brands. Until recently, though, Vietnam was in the digital ‘dark ages’. According to World Bank figures, as recently as 10 years ago a mere 25% of the country
How marketers in Vietnam are facing the omnichannel challenge – Econsultancy Read More »
Econsultancy recently surveyed hundreds of marketers across Southeast Asia to find out how far they are along their omnichannel journey. Here are how marketers in Singapore compare with their regional neighbours. While located in Southeast Asia, Singapore is often regarded as quite different from other countries in the region. As an island nation with a
The state of omnichannel marketing in Singapore – Econsultancy Read More »
