Omnichannel

Omnichannel shoppers collide with Black Friday and Cyber Monday, setting new records

Channel: SEM, Paid Search Column, Search Ads, Search Ads: General, Search Marketing, Search Marketing: General, Search Marketing: Shopping Search Marketing, SEO BLOG /

Black Friday and Cyber Monday continue to gain cultural significance across the US and the globe as shoppers and retailers deepen their relationships through enhanced technology, stronger/more personalized deals and a singular online-offline approach. As for 2017, all major metrics trended up, including click volume, mobile purchases, foot traffic and overall sales. Cyber Monday 2017 […]

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6 Fast Ways to Boost Omnichannel Personalization

ecommerce, personalization, SEO BLOG /

StockSnap / Pixabay The marketing guru and best-selling author Seth Godin once said that “Marketing is a contest for people’s attention.” In today’s digital world, our attention spans can be as short as five seconds, leaving a tiny window for marketers to engage and establish value and relevance. The answer is personalization, according to Michael

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Got Omnichannel? 4 Offerings Your Business Must Have in 2018

Grow, SEO BLOG /

It’s never too early to start thinking about your strategy for 2018. The results of our recent eCommerce study, The Evolution of Commerce: Omnichannel and the New Retail Customer, reveal that a positive omnichannel experience can have a lasting impression on customers, with 64% of respondents indicating that they are already enjoying effective omnichannel strategies.

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Omnichannel vs. Multichannel Marketing: What’s the Difference?

SEO BLOG /

Although we marketers sometimes use “omnichannel” and “multichannel” interchangeably, the words refer to different marketing strategies and result in different customer experiences. An infographic by marketing automation company Emarsys explains the difference: • A multichannel marketing approach refers to a brand’s efforts to interact with customers across multiple platforms and channels. It focuses on growing customer

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Optimizing Display Advertising in an Omni-Channel World

Display, SEO BLOG, Upcoming Webinars, Webinars /

September 18, 2017 Display advertising keeps evolving. To increase ROI, you must stay on top of the latest omni-channel strategies around attribution, audience targeting, and conversion optimization. That includes going beyond what happens online and using offline insights from phone calls to drive better results.   We’re teaming up with DialogTech to tell you all

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5 Reasons Your Omnichannel Retail Strategy Is Failing

Marketing, SEO BLOG /

Even for established retailers with years of experience in one sales channel, providing a seamless shopping experience across multiple channels — brick-and-mortar, online, mobile, and beyond — can be challenging. Omnichannel retailing recognizes that consumers control the buying process and seeks to remove the barriers between potential customers and the way in which they shop. Thus effective omnichannel

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