Ongoing

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Chipotle’s Ongoing Health Issues Could Drag the Brand Down

Chipotle’s PR nightmare is far from over. The company has seemingly had to deal with crisis after crisis over the last couple of years due mainly to food safety issues at its restaurants. And a couple of recent incidents have reignited customer worries. Mice at Chipotle First, customers at a Chipotle (NYSE:CMG) restaurant in Dallas […]

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cmo brand experience research

60% of CMOs Value Brand Experience For Creating Ongoing Relationships

Results of a recent survey revealed that brand managers, CMOs, and event planners around the world are recognizing that sensory brand experiences are a key strategy when it comes to building brand loyalty and staying top of the mind during the purchasing process. If consumers are loyal to your brand, then yours is one of the first names

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