onlinetooffline

Tips for Improving Search Visibility and Driving Online-to-Offline Traffic

A brand’s visibility in local search results is the foundation on which all other marketing efforts are built. After all, consumers can’t convert if brands don’t have an online presence. Appearing in organic search results is key, but there’s another important piece of online real estate just as worthy of attention — Google’s Map Pack results. In …

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Google announces new online-to-offline features on the cusp of the holiday shopping season

Google’s focus on local search the past couple of years has some expecting local search traffic to play a heightened role for brick-and-mortar retailers this coming holiday. Google is now teeing up some new shopping features and reporting capabilities ahead of the holiday shopping season. The announcements, made by Kishore Kanakamedala, director of product management for online-to-offline solutions, and livestreamed at 8:15 a.m. ET …

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It’s Amazon vs. Google as we enter a new era of online-to-offline commerce

The major advantage that traditional retailers had over Amazon was the availability and immediacy of stores. You could see and touch products and take them home the same day. You could return products more conveniently than shipping them back to Amazon. Over time, however, Amazon has chipped away at these advantages with Prime, Prime Now, …

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