IAB Tech Lab’s new draft OpenRTB 3.0 is designed for the future of advertising

This week, the Interactive Advertising Bureau (IAB) Technology Lab released for comments a new draft of its OpenRTB framework that is designed to potentially handle entirely new forms of online buying and selling. The Lab describes version 3.0 as “a major [over]haul of the real-time bidding framework,” noting that it improves security in the ad supply chain …

IAB Tech Lab’s new draft OpenRTB 3.0 is designed for the future of advertising Read More »