OpenX

MarTech Today: OpenX moves to the cloud, the digital natives are restless and a marketer’s guide to SEO enterprise platforms – MarTech Today

January 29, 2019 SEO BLOG 0 Comments

MarTech Today: OpenX moves to the cloud, the digital natives are restless and a marketer’s guide to SEO enterprise platforms MarTech Today Here’s our daily recap of what happened in marketing…

OpenX Moves to Google Cloud to Leverage 5G Innovations

January 25, 2019 5G, AdvertisingDay, CEOTrends, Chris Klayko, CloudRevolutionUpdate, DigitalAgencyPro, DigitalAssetManagementPro, DigitalMarketingNews, GCP, Google, MobileMarketingPro, OpenX, Programmatic Advertising, SysAdminNews, Timothy Cadogan 0 Comments

The advent of 5G is a big reason OpenX has decided to move to Google Cloud Platform, says OpenX CEO Timothy Cadogan. “When consumers start to move to 5G on…

With 54% of comScore 1000 publishers adopting ads.txt, OpenX says it will start banning unauthorized inventory

February 7, 2018 A-From MTT, Channel: Display Advertising, Display Advertising, Display Advertising: Ad Fraud, Programmatic Advertising & Media Buying, SEO BLOG 0 Comments

New numbers from ad exchange OpenX further point to deepening adoption of ads.txt and changing programmatic practices. OpenX reports that 54 percent of the comScore 1000 had implemented ads.txt on…