operationalize

No Deploy, No Joy: Leverage ModelOps To Operationalize AI And Machine Learning

AI is hard. You know it, and we wouldn’t be writing about it if it wasn’t a mission-critical challenge facing businesses today. Unlike the software development lifecycle, where good code is built to last for some time, AI models are subject to the dynamism and vicissitudes of the world they’re designed to represent. AI models […]

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Marketers can operationalize customer feedback (whether you ‘own’ it or not)

SEO BLOG / Good To SEO

Feedback has never been so business-critical as it is today. We live and work in an era of unprecedented global transparency, digital experience-sharing, and a desire to be heard. In this environment, feedback is constantly surfacing about your company, your products, and the experiences you do or don’t deliver. This is happening whether you like

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How to create, operationalize and maintain a target account list

A-From MTT, ABM: Account-Based Marketing, Analytics, Channel: Martech: Marketing, Martech Column / Good To SEO

One of the biggest misconceptions people have about Account-Based Marketing (ABM) is that it takes a lot of work to get an ABM program off the ground. Too often, B2B marketers are scared off by consultants telling them that they need six months to undergo a change management exercise or an army of contractors or

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