operationalize

AI is hard. You know it, and we wouldn’t be writing about it if it wasn’t a mission-critical challenge.

Marketers can operationalize customer feedback (whether you ‘own’ it or not)

Feedback has never been so business-critical as it is today. We live and work in an era of unprecedented.

One of the biggest misconceptions people have about Account-Based Marketing (ABM) is that it takes a lot of work.