opportunity

A Multibillion-Dollar Opportunity: Virus-Proofing the New Office

A Multibillion-Dollar Opportunity: Virus-Proofing the New Office

Truework, an income verification start-up, recently introduced software to help employers keep track of their workers’ health status. Gensler, an architecture and design firm, has a workplace floor-planning app that generates social-distancing layouts for desks and other office furniture. PwC, the professional services firm, is using technology that it originally developed to track inventory for […]

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Brand Relevance: How to Identify Untapped Opportunity

Brand Relevance: How to Identify Untapped Opportunity

Is your brand relevant to the various audiences—customers, influencers, the media, others—you want to reach? More specifically, how can you find the untapped opportunities for establishing relevance? How can you identify what they want so you can provide it? In economics, “supply and demand” refers to the relationship between the price at which companies wish

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Women in Cloud Summit Prepares Female Entrepreneurs for $4.5 Trillion Opportunity

The International Data Corporation projects demand in cloud services to reach $4.5 trillion by 2025. As a result, even though most of that demand comes from big enterprises, it creates a huge opportunity for small businesses that provide those services too. Women In Cloud Summit 2020 seeks to prepare women technology entrepreneurs for these opportunities.

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