“Transparency” has been a buzzword of sorts the last year. It’s popping up in the news more. It’s a focal point for social platforms right now. And, most importantly, it’s top of mind with consumers. That came out in spades in a recent Sprout Social report which found that millennials ranked brands–not politicians, surprisingly–as the […]
The New Era of Transparency is a Huge Opportunity for PR Read More »
Here’s something we all know so well that nobody needs to say it anymore: content is king. We know it because we’ve been hit over the head with the phrase more times than you can shake a page view at. There’s no getting away from it: producing high-quality, engaging content and unique copy is vital
How to scale content production to capture the long-tail opportunity Read More »
The second Payment Services Directive (PSD2) came into force earlier in 2018, bringing ‘open banking’ to Europe. But what does it really mean for both consumers and providers of financial services? And for the latter, what opportunities and threats come with it? In simple terms, the new directive breaks up what has effectively been a
In any role, it can be all too easy to fall into a comfort zone; you figure out a method that works, perfect your execution and watch as the fruits of your labor flood in. And repeat. Of course, this can be a perfectly acceptable approach, but resting on your laurels can potentially cost you
Emerging technologies present huge opportunity for content marketing Read More »
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The Casery This week, Marcus Lemonis travels to Los Angeles, California to help The Casery, a startup that offers fashionable and designer iPhone cases. According to CNBC, the company’s “young CEO does whatever he pleases, leaving his partners demoralized and the business unable to grow.” Will Lemonis be able to help turn the business around
Have you ever played The Game of Life? The classic board game has since been adapted to all sorts of different versions, including iterations on video game consoles. The basic premise of the game is simple. You make your way through your fictional life, getting a job, getting married, having kids, and hopefully reaching retirement
Today’s article is a continuation of “Want to target position 0? Here’s what you need to make that happen.” There are two primary reasons for targeting the coveted position zero (0), also known as the featured snippet: To sit at the top of the search engine results page. To capture queries within voice-based search results.
How to forecast the revenue opportunity for the coveted ‘position 0’ Read More »
Oracle simplified buying and consuming for PaaS and IaaS Cloud. Customer can purchase now Universal Cloud Credits. This universal cloud credits can be spend for any IaaS or PaaS service. Partners can start a PoC or project e.g. with Application Container Cloud Service and can add additional service when required e.g. Chabot Cloud Service. The
The EU’s General Data Protection Regulation (GDPR) is going to make marketers earn their customer’s attention in a way they’ve rarely had to before. Companies will have to collect EU residents’ consent to use personally identifiable information (PII)—such as email addresses, birth dates, government-issued identity numbers, credit card and bank account information, IP addresses, mobile
GDPR as Opportunity to Build Customer Relationships Read More »
