optimizations

How to Efficiently Identify The Causes Behind Paid Search Performance Fluctuations and Make Impactful Optimizations

Problem 1: How do I efficiently monitor campaign performance, and identify what caused changes over time? One of the most common ways to keep a pulse on campaign performance is through regular reports. Unfortunately, reporting is a challenge that every digital marketer faces. With the ability to track data at every step of a user’s …

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6 Overlooked Optimizations to Increase Your PPC Conversion Rate

In the paid search world, you learn by testing. You test your CTAs, your ad copy, your images. You test your headlines, your placements, your keywords. With all that testing, it’s easy to get worn out and think you’ve tried, well, everything to improve performance and increase conversion rates. Don’t worry: you haven’t. Whether you’re …

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Universal App Campaign (UAC) Optimizations in 5 Steps

If you are like most marketers, automation can make you nervous. Universal App Campaigns are one of the simplest campaigns to set up in Google Ads. Simple is a word you like to hear, but how do you know Google will target the right users? How do you maximize performance and ensure you are getting …

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