NEW YORK – Google’s relationship with brands has shifted from referrer to competitor, SparkToro CEO and co-founder Rand Fishkin said at SMX East on Wednesday during his keynote about how the search engine’s business model has been evolving. Now that the majority of Google searches are no-click, companies will have to find on-SERP opportunities to […]
Rand Fishkin on optimizing for and against Google Read More »
The search scape is constantly changing, as you know if you’ve been anywhere near online marketing activities for more than a few months. You’re confident you have done a good job of optimizing and then one day you check your rankings and you’ve dropped 5% visibility for no apparent reason. Or a key page that
Gone are the days when product alone could attract customer attention. Marketers today need content marketing to satisfy potential customers’ voracious appetite for information and social proof. Which is why B2B content marketers need to understand the three stages of the B2B content marketing funnel to ensure your content meets potential buyers’ needs and interests.
“I used to think that your calling was about doing something good in this world. Now I understand it’s about becoming someone good—and letting that goodness impact the world around you.” – Jeff Goins Barrett Brooks and Jeff Goins join us today to discuss the question “what are you optimizing for?” Entrepreneurs all carry a certain
Barrett Brooks and Jeff Goins: What are you optimizing for? (FS349) Read More »
Creating a solid seasonal SEO strategy is key to leveraging the peak buying period to its full potential. Seasonality can make or break an online business. Failure to get your business ready for the holiday season may result in lost customers, bad reputation and loss in online visibility. Creating a solid seasonal SEO strategy is
Seasonal SEO: Optimizing your site for the holiday season Read More »
A trend we’ve been noticing at Go Fish Digital is that more and more of our clients have been using the Shopify platform. While we initially thought this was just a coincidence, we can see that the data tells a different story: The Shopify platform is now more popular than ever. Looking at BuiltWith usage statistics,
Email is the most popular method for business communication. Sure, we’ve seen messaging platforms like Slack and Skype rise in popularity, and employees are always quick to pull out their phones and send a text, but when it comes to business interactions, email has remained king. On average, the everyday email user receives 147 messages
It’s no secret that there’s been a noticeable shift towards using smartphones and other handheld devices for online searches. With this shift comes an alternative way to search – using your voice instead of text. Assisted voice search has been made easier with the help of AI technology such as popular smart “assistants”, Alexa and
Should You Be Optimizing for Voice Search? Spoiler Alert: The Answer is Yes! Read More »
If you have worked in digital marketing for a few years, you will have experienced terrible websites. It’s that moment when you begin work on a new project and the reality of a website’s current ability to perform hits you, and it hits you hard. It may be a hand-coded underloved site which has no
Congratulations! You’ve succeeded in driving online traffic to your product page. So why aren’t customers actually clicking ‘Add to Cart’? Making successful e-commerce conversions, or transforming your website’s visitors into actual paying customers, isn’t an easy feat. Expertise on doing it well and accurately is key to your long-term growth. This is a critical area
How to Compete With Big Retail by Optimizing Your Product Page | E-Commerce Read More »
