Optimizing

Optimizing Ecommerce Sites for Crawl Budget may Positively Impact SEO

Developing and optimizing e-commerce sites for the crawl budget may impact Google’s web crawler, which visit the given pages. Due to this, the updated content might appears quickly in Google search result. According to Google, the crawl budget tell about the number of pages of a particular type of website that the company’s search spider

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40 Tips for E-Commerce SEO, Part 2: Optimizing On-Site Content

In part one of this two-part series, I covered how e-commerce businesses can implement specific tactics for technical search engine optimization as well as for understanding their audiences, competitors, and optimal keyword targets — and why those factor into e-commerce SEO success. Next, you’ll want to look at optimizing each page on your e-commerce site, as

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Optimizing CTR of Ads Across Multiple Social Media Platforms

Optimizing CTR of Ads Across Multiple Social Media Platforms Creating a successful social media advertising strategy requires extensive testing. It is virtually impossible to predict the performance of your ads ahead of time. Why is it so hard to know the click-through-rate or conversion rate of a social media advertisement in advance? There are many

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Local SEO for enterprises: Optimizing for the Local 3-Pack

Fifteen years ago, if a customer needed a hammer, they’d probably get out a phone book, look up “Hardware Store,” choose the hardware store closest to their house, drive there, go inside, and ask the clerk “Do you sell hammers?” If they happened to be out of hammers, the clerk might draw the customer a

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