OptIns

10 Surefire Ways to Get More Opt-ins & Grow Your eCommerce Email List

10 Surefire Ways to Get More Opt-ins & Grow Your eCommerce Email List

Growing your eCommerce email list is a common topic in the eCommerce and blogging community alike. It’s easy to understand why. Email has repeatedly proven to be the most effective form of communication and the best marketing channel for ROI. And in eCommerce where competition is most fierce, being able to start off growing your […]

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Marketers should be able to get more than 60% location opt-ins if they follow best practices

As CCPA, ITP and the forthcoming cookiepocalypse threaten the availability of third-party data for targeting and attribution, mobile-location tracking has emerged as a potential cookie alternative. But mobile operating system privacy controls and iPhone location alerts are starting to impact the availability of high-quality location data. Location is also key tool for personalization. But in

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