Yesterday we highlighted an infographic by Izea that mapped out how to target your Twitter ads, and today the influencer marketing platform offers a similar guide for targeting Facebook and Instagram ads. The infographic starts off with a few statistics that show just how powerful ad targeting on the social media platforms can be. For […]
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Tweet, tweet. A little bird told me that 66% of Twitter users have discovered a new brand on the social media platform. How can your brand be found—and, more important, found by people who will want to buy from you? Twitter offers robust ad targeting capabilities, and today’s infographic by influencer marketer platform Izea breaks
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On Tuesday, Microsoft launched its new Outlook.com beta, which sports a new design and comes packed with new features users might find useful. For instance, the search interface has been relocated, email attachments can be previewed and the new inbox comes with a ton of smart features designed to give users an easier way to
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It’s hard to say whether Facebook’s Messenger bots will ever make the platform the all-in-one tool of Facebook’s dreams. But they’re certainly not giving up on it, and the potential still looms large. Their latest bot development is the release of Messenger Platform 2.1, which includes a range of new tools designed to help enhance
Facebook Announces New Messenger Tools, Bot Options in Messenger Platform 2.1 Read More »
Most consumers say free shipping is the most important option an e-commerce site should provide during checkout, according to recent research from UPS. The report was based on data from a survey conducted in 2017 among 5,000 online shoppers in the United States. Nearly three-quarters (74%) of consumers say free shipping is one of the
Free and Expedited Shipping Options: Shopper Preferences Read More »
Keeping up their pace of adding new features and tools, Snapchat’s launching two new updates this week, one of which could fundamentally change the Snap process. First off, there’s a new option called ‘Tint Brush’ which enables users to change the color of objects within a Snap. As you can see, the functionality is fairly straightforward
Snapchat Enables Recording Beyond 10-Seconds, Adds New Creative Options Read More »
A feature that marketers have long been waiting for on Instagram is finally rolling out to the public. Spotted within the “Audiences” tab in Facebook’s Business Manager, three new retargeting options for Instagram now appear under the Engagement objective when creating a Custom Audience: Video, Lead form, and Instagram business profile. Video allows you
Facebook Adds Instagram Retargeting Options to Custom Audience Read More »
There have been many articles and discussions over the past few weeks about Amazon’s Brand Registry. We’ve addressed it here, at “Will Amazon’s Brand Registry restrict marketplace sellers?” and “Why Use Amazon’s Brand Registry?” Resellers are concerned that these changes are pushing them out of the marketplace, in favor of brands and manufacturers selling directly.
2 new marketing options for FBA sellers on Amazon’s Brand Registry Read More »
