Oracle

Oracle Named a Leader in Gartner Magic Quadrant for CRM Lead Management 2017

One of the most strategic technology investments made by marketing and sales teams today is a marketing automation platform that is sophisticated enough for their unique needs, but flexible enough to easily integrate with their customer relationship management (CRM) system. Marketing and Sales teams strive daily for tighter alignment, better lead quality, and customer experiences […]

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Layering in Additional Insights | Oracle Marketing Cloud

Account-Based Marketing, SEO BLOG / Good To SEO

In my previous post, we discussed the importance of creating a data strategy and modeling your data. Interestingly enough in recent research completed with Econsultancy 46% of ANZ respondents cited integrating data as their key challenge with marketing automation. Once you have your base data model, you may also decide to layer in additional insights

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Make Your Students Successful with Oracle

customer experience, SEO BLOG / Good To SEO

By: Keith Rajecki Senior Director, Education and Research Industry Solutions Gartner recently recognized the importance of student experience in their April 2017 report, “The Future of the Student Experience is Personal.” Higher education institutions need to help students succeed, and a personalized and integrated student experience is one of the key ways to do so.

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Ignite the Fan Experience | Oracle Marketing Cloud

customer experience, Oracle Marketing Cloud, SEO BLOG / Good To SEO

As a fan of the Golden State Warriors, I’m still gushing over their 2017 NBA Championship win. Congratulations Dubs! We’re so proud. Being in the Bay Area, we are very lucky to have talented sports teams including basketball, baseball, football and hockey. Having been to every stadium/arena, the fan experiences are quite different! At home,

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AgilOne’s Customer Data Platform Enhances Oracle Marketing Cloud: Three Integration Highlights

Product News, SEO BLOG / Good To SEO

This week, AgilOne announced new integrations with Oracle Marketing Cloud. With AgilOne’s customer data platform powering engagement through Oracle Marketing Cloud, marketers can create more consistent, orchestrated, and authentic relationships across channels. So, how do we do it? AgilOne feeds a single view of the customer data into OMC that incorporates first party information unified across

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Forrester Names Oracle Marketing Cloud’s BlueKai Data Management Platform a Leader in the Wave for DATA MANAGEMENT PLATFORMS

Product News, SEO BLOG / Good To SEO

The Oracle Data Management Platform is proud to be named a “Leader” in the recently released report: The Forrester Wave™: Data Management Platforms, Q2 2017. We are honored to be included and would like to take this opportunity to discuss some of our relative strengths as well as the unique vision for the future of

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Transactional vs. Promotional | Oracle Marketing Cloud

Email Marketing, SEO BLOG / Good To SEO

Senders often approach our team with questions around “transactional” messaging. Sometimes our team receives email examples and are asked whether or not those messages can be sent off their transactional IP. Other times senders will try to “disguise” messages as transactional under the assumption that if they send it off their transactional IP then they

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