When was the last time you tried to define or explain a commonly used industry phrase or term? For example, how would you define the phrase “pain points?” I might say to you, “What do you see as the pain points with this client?” Maybe you would see “pain points” as issues that may negatively […]
Update these 3 organizational buzzwords to shift perceptions Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Mika Yamamoto wouldn’t stop talking at work about how enterprise software giant SAP‘s small-to-midsize business division needed to start aligning all of the company’s technology solutions to enhance customer experience across the board. She talked about digital transformation and customer-centricity. She
How to Create a Customer-Centric Organizational Culture Read More »
“Unless structure follows strategy, inefficiency results.” Alfred Chandler As marketing operations (MO) capabilities mature, it’s up to the MO leader to modify the organizational structure to ensure it’s meeting current and future marketing strategies and goals. Nothing says commitment like an organizational chart, and we all know how challenging it is to develop a dedicated
Big data analytics plays a significant role in organizational efficiency. The benefits that come with big data strategies have allowed companies to gain a competitive advantage over their rivals — generally by virtue of increased awareness which an organization and its workforce gains by using analytics as the basis for decision making. Here is how
Organizational Gains From a Technology Driven Big Data Strategy Read More »
Usefulness Content Freshness “From Breakdown to Breakthrough: Forging Resilient Business Relationships in the Heat of Change” is your guide to creating a team that survives an unpredictable future that is growing more unpredictable by the day. This book looks at the underlying dynamics that turn tension
Organizational alignment has become both a buzz term and a “to-strive-for” business ideal. The definition of what it is varies across the web. Just a few versions that turned up after I did a quick Google search include: Process of harnessing the creative and productive energies of all members of your organization in contribution toward
It seems to be an unwritten rule. Or maybe it’s our collective failure to think of history as anything more than a collection of dusty tales from long dead, tech-deprived societies. Or maybe it’s simply ignorance. Whatever it is, it seems rare for anyone in the business world to look to the ancient Greeks for
The Four Temperaments of Organizational Alignment Read More »
