February 4th, 2020 Conference SMW Staff We face a fundamental shift in the entertainment marketplace and as we turn the page to a new calendar year, the competition continues to steadily play out. Established industry leaders like Hulu, Netflix, HBO Go, and Amazon Prime are seeing the rise of new players that include AT&T’s WarnerMedia, […]
How HBO Max Will Use Originals to Drive Brand Awareness Read More »
YouTube has announced some updates to its ad offerings and premium video at its eighth annual Brandcast event. Source link
NEW YORK — In an event laden with advertisers and influential video creators alike, YouTube’s Brandcast in New York on Thursday was a brandish of metrics, niche content development and new inventory opportunities in a glamorous pitch for ad dollars. Key announcements included updates to the Google Preferred algorithm, a fresh YouTube TV lineup grounded
In a strategic about-face last week, YouTube announced it will drop the paywall from its Originals programming and make the shows available on the free ad-supported platform with 2 billion users. Until now, only consumers paying for the subscription-based YouTube Premium service, available in 29 countries, could see most of YouTube’s original programming. In 2018, YouTube
YouTube drops paywall from some Originals, explores advertising Read More »
