Originals

YouTube Announces Changes to 'Preferred' Ad Offering, Makes YouTube Originals Free to View

YouTube has announced some updates to its ad offerings and premium video at its eighth annual Brandcast event. Source link

Brandcast 2019: YouTube updates Google Preferred algorithm, makes originals free with ads

NEW YORK — In an event laden with advertisers and influential video creators alike, YouTube’s Brandcast in New York on Thursday was a brandish of metrics, niche content development and new inventory opportunities in a glamorous pitch for ad dollars. Key announcements included updates to the Google Preferred algorithm, a fresh YouTube TV lineup grounded …

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YouTube drops paywall from some Originals, explores advertising

In a strategic about-face last week, YouTube announced it will drop the paywall from its Originals programming and make the shows available on the free ad-supported platform with 2 billion users. Until now, only consumers paying for the subscription-based YouTube Premium service, available in 29 countries, could see most of YouTube’s original programming. In 2018, YouTube …

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