Is It Too Late to Get in on the OTT Advertising Wave? A lot of us are still catching our breath from the big streaming takeover that was led by giants like Netflix and Hulu. Advertisers have had to deal with the fact that the days of appointment television are over. Have you been successful […]
Is It Too Late to Get in on the OTT Advertising Wave? Read More »
For decades, TV networks have focused on marketing one thing: content. That’s because content was the only thing that broadcasters and networks actually controlled. Cable providers were the ones tasked with creating a user interface, which they did with remotes, menus and channel guides. Now, though, there’s a dramatically different media landscape, and with the
In OTT video, features are as important as content Read More »
New Partnership With Roku, Integrations With Adobe Analytics and Enhanced Search Capabilities Advance Connected Experiences in Advertising Las Vegas: Today at Adobe Summit, Adobe (Nasdaq:ADBE) announced a partnership with Roku, Inc. (Nasdaq:ROKU) to offer Adobe customers the ability to precisely target the large consumer audience moving to over-the-top service (OTT). Marketers using Adobe Advertising Cloud, Adobe
Adobe Partners with Roku to Precisely Target Audiences Moving to OTT Read More »
OTT is increasingly being tested by advertisers as more inventory becomes available, says Nicole Whitesel, SVP of Enterprise Strategy at Publicis Media. “In the past, OTT was seen as a nascent channel with limited reach,” said Whitesel. “I think now you’re seeing a lot more inventory there available to them to buy. I think their
OTT is the Next Step in the Digital Revolution for Media Buyers Read More »
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Marketing Day: Facebook’s ad tests, Alexa’s email feature, Hulu’s OTT ad marketplace Read More »
Hulu is opening up its sought-after video inventory to programmatic buyers with a new private marketplace that will launch Jan. 1. How will inventory be bought and sold? Hulu is partnering with video management platform Telaria, which has an ad server designed for programmatic and direct-sold video and connected TV and over-the-top (OTT) inventory. Hulu
Hulu launches new private marketplace for its OTT ad inventory Read More »
From the NCS web site A joint effort between audience measurement firm Nielsen and loyalty card/coupon data firm Catalina, Nielsen Catalina Solutions (NCS), is now providing purchase-based ad targeting for connected TV and Over-the-Top (OTT) TV. Previously, NCS’ Advanced TV Suite used purchase data to develop targeted audience segments of anonymized households for linear TV
Nielsen Catalina now targets ads using purchase data on Connected TV and OTT Read More »
Innovid’s OTT Composer screen, along with an interactive ad it created for Target The good news for TV watchers is that there are many different ways to watch Over-The-Top (OTT) television, the kind that comes to your TV, Roku box, Apple TV or computer over the internet. The bad news for advertisers is that there
Video platform Innovid launches first multi-platform OTT video-ad composing tool Read More »
OTT might be the most important abbreviation you’ve never heard of. Right now it’s in 51% of American homes, it’s being used for at least 100 minutes per day, and, the entire industry is worth $46.5 billion. Not only that, it looks like it’s gunning for YouTube’s number one spot on the video on demand
With the General Data Protection Regulation (GDPR)’s May 25 implementation looming, most of the attention has been focused on consumer privacy as it relates to visiting websites or mobile apps or targeting by web-based ads. But Over-the-Top (OTT) online television services and net-connected TVs are booming, and those platforms are starting to become a focus
Tru Optik leads consumer privacy initiative for OTT TV Read More »
