In Advertising
Is It Too Late to Get in on the OTT Advertising Wave?
Is It Too Late to Get in on the OTT Advertising Wave?A lot of us are still catching our.
OTT
In SEO BLOG
In OTT video, features are as important as content
For decades, TV networks have focused on marketing one thing: content. That’s because content was the only thing that.
Adobe Partners with Roku to Precisely Target Audiences Moving to OTT
New Partnership With Roku, Integrations With Adobe Analytics and Enhanced Search Capabilities Advance Connected Experiences in Advertising Las Vegas: Today.
In AdvertisingDay , BeetTV , CMOTrends , connected TV , DigitalAgencyPro , DigitalAssetManagementPro , DigitalMarketingNews , DigitalTransformationTrends , DTC , EnterpriseMarketingNews , MarketingNews , MediaTransformationUpdate , MobileMarketingPro , Nicole Whitesel , OTT , Programmatic Advertising , Publicis Media , RetailMarketingPro
OTT is the Next Step in the Digital Revolution for Media Buyers
OTT is increasingly being tested by advertisers as more inventory becomes available, says Nicole Whitesel, SVP of Enterprise Strategy.
Marketing Day: Facebook’s ad tests, Alexa’s email feature, Hulu’s OTT ad marketplace
Attend Our Conferences Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference.
Hulu launches new private marketplace for its OTT ad inventory
Hulu is opening up its sought-after video inventory to programmatic buyers with a new private marketplace that will launch.
In A-From MTT , Channel: Martech: Advertising , Channel: Martech: Marketing , Display Advertising , Programmatic Advertising & Media Buying
Nielsen Catalina now targets ads using purchase data on Connected TV and OTT
From the NCS web site A joint effort between audience measurement firm Nielsen and loyalty card/coupon data firm Catalina,.
Video platform Innovid launches first multi-platform OTT video-ad composing tool
Innovid’s OTT Composer screen, along with an interactive ad it created for Target The good news for TV watchers.
In SEO BLOG
Is YouTube Being Threatened By OTT Services?
OTT might be the most important abbreviation you’ve never heard of. Right now it’s in 51% of American homes,.
In A-From MTT , Channel: Martech: Advertising , gdpr , GDPR - General Data Protection Regulation , SEO BLOG
Tru Optik leads consumer privacy initiative for OTT TV
With the General Data Protection Regulation (GDPR)’s May 25 implementation looming, most of the attention has been focused on.