Despite its name, Swrve hasn’t swerved in its evolution from its origins as a marketing and engagement platform for apps. Instead, it’s taken a series of steps toward its positioning as a customer interaction platform. In 2014, for instance, it added support for iBeacons, which are usually paired with apps. Later that year, Swrve declared […]
Step by step, internet-based TV programs are becoming full-fledged citizens of the digital ad ecosystem. The latest step is a partnership announced this week between ad platform AppNexus’s existing Connected TV marketplace and Over-the-Top (OTT) data management platform (DMP) Tru Optik’s OTT Marketing Cloud. The companies say it creates the first OTT Supply Side Platform
AppNexus, Tru Optik offer first partnership between an OTT SSP and a DMP Read More »
Some 51 million US households now engage in over-the-top (OTT) streaming of video content—i.e., via the Internet to a television set—according to recent research from comScore. The report was based on April 2017 data from comScore’s panel of 12,000 households across the United States. More than half (54%) of households with wifi now engage in
OTT Video Viewing Stats: Top Devices and Platforms Read More »
