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Facebook to remove thousands of outdated interest targets for advertising

SEO BLOG / By

Facebook announced Tuesday that it will be removing thousands of outdated and infrequently used interest targets such as old movie and band names and other older cultural references. The vast majority of advertisers won’t notice the removals, said Graham Mudd, VP of product marketing for ads at Facebook, in an interview Monday. The interest targets …

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3 ‘Outdated’ Marketing Tactics That Still Work

SEO BLOG / By

By James Lintzer Marketing tactics are constantly evolving—what works today, might not work tomorrow. The business landscape is always changing, as new platforms emerge, more competition arises, and new marketing strategies are implemented. Customers change, too. Their priorities, the devices they use, and their expectations for brand values are constantly adapting to new environments and …

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It’s time for marketers to ditch outdated metrics like reach and impressions

Digital marketing strategy / By

Rather than stubbornly sticking with broad strategies aimed at increasing general awareness, marketers can make an impact by embracing a targeted approach via ‘relevant awareness’ More than 40 brands purchased and ran national television spots that aired during the 2019 Super Bowl. Each advertiser paid at least $5 million per spot – not accounting for the …

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6 Outdated SEO Moves to Avoid – Atlanta Small Business Network

SEO BLOG / By

6 Outdated SEO Moves to Avoid  Atlanta Small Business Network The Best SEO Tactics of 2019 – Plus, the Top 35 Search Engine Optimization Agencies, According to DesignRush  Benzinga 5 Easy SEO Wins with Powerful Results  Search Engine Journal Thinking about SEO Strategy  Practical Ecommerce View full coverage on Google News Source link

Spring Cleaning Your Outdated Content

search engine optimization for dummies, SEO BLOG / By

rawpixel / Pixabay Could your old content be scaring away visitors? When we think about Spring Cleaning, most people imagine dusting shelves, clearing out closets, or everyone’s favorite: washing baseboards. However, if you’re planning on cleaning your home this spring, you may want to think about your business’s home; your website. More specifically, I’m talking …

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