With programmatic, digital outdoor can truly deliver its full potential – Econsultancy
It may not surprise digital marketers to hear that The Trade Desk has further embraced programmatic this quarter. The real news? It was to bring in programmatic for out of home (OOH). And The Trade Desk is not the only Demand Side Platform (DSP) investing in this technology; AppNexus made a similar move earlier this […]
With programmatic, digital outdoor can truly deliver its full potential – Econsultancy Read More »