Dealership Fixed Ops Outmuscle But Don’t Outhustle Competitors

Surveyed consumers say quality of work trumps mere price. Dealership service departments outmuscle competitors by employing better-trained mechanics and offering finer customer amenities. But the competition often outhustles dealers when it comes to effective digital marketing of back-shop services. Independent repair shops and car-care chains maintain a larger online presence than do dealers, primarily because …

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