Among traditional media, out-of-home (OOH) is the only channel growing while TV, radio, newspapers, magazines and directories are all.
Kubient, a full-stack digital audience marketing platform, is introducing what it says is the first real-time bidding solution for.
Audio experience company Vibenomics announced Tuesday the launch of an audio out-of-home (OOH) advertising marketplace, designed to connect advertisers.
Digital outdoor advertising has increased 35 percent since 2010 according to PricewaterhouseCoopers, and is projected to overtake traditional outdoor.
Waze has figured out something that Google Maps has not: advertising. In 2017, Waze tested its first ad units.
Digital out-of-home advertising is evolving so far beyond just being video billboards that, like mobile, the channel category may.
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An out-of-home ad for XITE. part of a multichannel programmatic campaign. Two recent integrations of digital-out-of-home (DOOH) advertising show.
Our latest ‘day in the life’ takes us to the heady world of outdoor advertising, where arresting copy and.