OutofHome

Why out-of-home may be the ultimate location-based (digital) marketing medium

SEO BLOG /

Among traditional media, out-of-home (OOH) is the only channel growing while TV, radio, newspapers, magazines and directories are all contracting. And digital OOH, especially programmatic, is growing much more rapidly. The combined sector this year will exceed $8 billion in ad spending, according to the Outdoor Advertising Association of America. In many ways, OOH is […]

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‘First open real-time bidding platform’ launches for digital out-of-home

Media articles, Technology NEWS /

Kubient, a full-stack digital audience marketing platform, is introducing what it says is the first real-time bidding solution for digital out-of-home advertising sites. The company said its patent-pending open real-time bidding solution connects buyers and sellers in a marketplace to dynamically trade audience retargeting on digital screens.  Its technology apparently allows demand-side platforms and other

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Vibenomics launches out-of-home audio advertising marketplace to target customers in-store

SEO BLOG /

Audio experience company Vibenomics announced Tuesday the launch of an audio out-of-home (OOH) advertising marketplace, designed to connect advertisers with customers shopping in physical stores around the U.S. According to Vibenomics, advertisers can place audio ads to be broadcast over store speakers and target a national audience of up to 150 million shoppers (or 4,000

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Why digital out-of-home should be integrated into your 2019 marketing mix

Channel: Retail, Marketing Strategies Column /

Digital outdoor advertising has increased 35 percent since 2010 according to PricewaterhouseCoopers, and is projected to overtake traditional outdoor ad spending by 2020. Perhaps even more surprising is that outdoor advertising was the only traditional media category to show growth last year, hitting an estimated $33.5 billion in revenue according to a global NAR forecast.

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Waze conquers ‘digital dark zone’ with in-car, out-of-home ad coordination

SEO BLOG /

Waze has figured out something that Google Maps has not: advertising. In 2017, Waze tested its first ad units and in 2018 formally rolled out Waze Local advertising. Since that time it has expanded the offering, including a new relationship with WPP and a compelling new tie-in with traditional out-of-home (OOH) billboard advertising that could be

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Digital out-of-home advertising is fracturing into many channels

A-From MTT, Channel: Martech: Advertising /

Digital out-of-home advertising is evolving so far beyond just being video billboards that, like mobile, the channel category may soon split into multiple channels. ‘A canvas’ for a new generation For Gregg Witt, chief strategy officer at youth-oriented marketing agency Engage Youth, outdoor digital screens can be seen as an extension of social media. There

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Marketing Day: Conversion rate optimization, out-of-home programmatic inventory, more

Channel: CMO Zone, Marketing Day /

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Two DSPs add out-of-home programmatic inventory, as the real world becomes another channel

A-From MTT, Channel: Martech: Advertising /

An out-of-home ad for XITE. part of a multichannel programmatic campaign. Two recent integrations of digital-out-of-home (DOOH) advertising show not only that such ads are rapidly becoming a full-fledged member of the digital ad ecosystem, but that they are creating new kinds of DOOH-enhanced, cross-channel marketing. Adelphic, a demand-side platform (DSP) acquired last year by

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