outperforming

GDPR-compliant companies outperforming peers across a wide range of metrics

According to a new report from Capgemini research, compliance with the EU’s GDPR has yielded a range of significant and perhaps unanticipated benefits, from increased consumer trust to better customer engagement and revenue growth. Overall, the researcher says that “[GDPR] compliant organizations have outperformed non-compliant [companies] by an average of 20%.” Only 28% complaint so […]

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Are your DSAs really outperforming standard ads? Find out with this ad copy length performance analysis script

I’m sorry to say it, but the rumors are true: size matters. Well, ad copy length does, anyway. Why else would Google keep increasing character limits? Their research found that the new expanded ads got 15% more clicks than other formats. But are you actually making use of the space that’s available to you? If