Influencer marketing burst into the digital sphere a few years ago. It was just in time, as people were increasingly tuning out ads, and brands needed a new way to reach their audience. Since then it’s grown to be a number one marketing strategy for many. You probably already know about some of the benefits […]
With LinkedIn’s “Follow” feature, you have a ready-made list of individuals all over the world who have essentially “opted in” to follow all your status updates and articles on the platform. Now, to be clear, I’m not talking about people you’re already connected to (1st Level Connections). Rather, I’m talking about people you’re not connected
How to Use Your LinkedIn ‘Following’ List for Marketing Outreach Read More »
Make sure you’re using this steps to maximize email outreach It is difficult to argue against the benefits of automated email outreach when it comes to online marketing, be it for promoting your blog posts, software or conducting general sales pitches. However, the biggest challenge is to make them look personal enough. Sending emails is
8 steps to keeping your automated email outreach personal |Smart Insights Read More »
Influencer marketing toes the line between celebrity endorsement and trusted recommendation from someone you admire. Done well, it’s a win-win-win scenario. The business gains credibility and access to a wider audience, while the influencer gets free swag and exposure to new followers (or whatever perks they negotiate). As for the influencer’s audience? They’re kept in
How To Build A Scalable Influencer Outreach Strategy Read More »
Your knowledge and experience is your biggest asset. That’s what defines your business and that’s what helps you stand out. How to effectively market your knowledge online? Of course, content marketing is the answer. But simply creating expert content is not going to be answer. You need to put it forward in front of niche
Blogger outreach benefits multiple facets of your digital marketing. For branding, being cited by authoritative sources is a great way to boost your credibility, increase your exposure, and build trust in your company. The same goes for being a contributor to these authoritative sites. And when it comes to SEO, outreach holds the key to
5 Blogger Outreach Pitfalls And How To Avoid Them Read More »
